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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. So what should you be thinking about as you move into 2018? 2018 is the year of consolidation.

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B2C CDPs Need To Survive Before They Can Thrive

Forrester eCommerce

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

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Zaius: The Award-Winning CRM for B2C Marketers

Optimizely

Gartner estimates that in 2018, marketers spent 29% of their marketing budget on marketing technology, up 22% from the year before. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. Dan McNamara, VP of Customer Success at Zaius, accepting the award for Best CRM. Martech Madness.

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How Integrations Power B2C Marketing

Optimizely

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. What exactly is an integration?

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The Empowered Marketer: Best of 2018

Optimizely

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Listen to the Best Of 2018 Now: Enjoying this episode?

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Why B2C Marketers Need to Own All Customer Data

Optimizely

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. This post was originally published on April 10, 2018, but was recently updated.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. STAT: There have been 45,982 posts (as of September 2018) on Instagram with the hashtag #questival. But it is possible!

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