Jobs to Be Done (JTBD) + CRO
Rishi Rawat
NOVEMBER 19, 2018
I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). On November 15th, 2018 life took another turn. I read Clayton Christensen’s book The Innovator’s Dilemma in 2005. The book describes the famous McDonald’s milkshake insight.
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