Remove 2018 Remove Consumer Remove PPC Remove Search Marketing
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
article thumbnail

2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

February 2020 Marketing News Recap

ROI Revolution

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. Listen instantly here!

article thumbnail

How Do the Changes in Performance Max Affect My Product Feed?

ROI Revolution

” Since the launch of Smart Shopping in May 2018, you’ve been able to automatically pull product data from the feed that you upload (hopefully regularly!) We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. to the Google Merchant Center.

article thumbnail

6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. The Meteoric Rise of Voice Search. Today’s consumer is savvy.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 28% of marketers use automation in their PPC advertising efforts. After growing just 5.9%

Marketing 172
article thumbnail

Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

According to Olivia Byrd, ROI Revolution PPC Analyst: “This integration to the new platforms is exciting as it will help us in the paid search industry to optimize more efficiently and make the best decisions with more inclusive data. Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

PPC 106