Internet Retailing: European retailers change customer-centric strategies due to lessons learned
Dynamic Action
FEBRUARY 14, 2018
The entire article highlights findings from the DynamicAction Retail Index: 2017 Year-in-Review and 2018 Outlook , an analysis of over £5.1 Customers converting from 1st-to-2nd-time buyers were down 9%. They were on average 10% more profitable for retailers than 11+ time buyers. billion in online consumer transactions.
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