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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

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2020 Paid Search Trends & Insights

ROI Revolution

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

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February 2020 Marketing News Recap

ROI Revolution

When searching, Pinterest has integrated this feature with their skin tone range feature, so Pinners can see lip colors on skin tones matching their own. Pinterest will roll out other makeup products for this feature in the coming months. Google’s Search Business Finally Slows. The 2020 Ecommerce Paid Search Report.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. and a lack of resources at 32.9%.

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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

By bringing all of a publisher’s ad demand together in one place, we can leverage machine learning and other technologies to optimize revenue holistically.” Are you looking for more insights on advertising on Google and other platforms? Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.