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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. Create a plan for out-of-stock products. Plan your post-holiday evaluation. Find opportunities in holiday-specific keywords.

PPC 166
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How to Set Up Amazon PPC: A 2021 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. …and many other relevant data points. Of course, you also have the standard KPIs associated with pay-per click (PPC). This was the “data science” applied to create a data driven PPC campaign.

PPC 130
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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206
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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. More specifically, 61% stated SEO and building their organic presence as their top project. Compare that to email and PPC marketing that average at just 0.6%. So the try organic posting. Social media traffic in general?

Marketing 249
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. It’s because your MarTech stack needs a facelift. Luckily, I’ve got your back.