2019 2024 Customer Retention Multichannel 
ROI Revolution
AUGUST 5, 2021
increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Target was not in the top 10 at all until 2019, when it accounted for 1.1% billion in 2019 and a whopping 148.2% In 2019, spend was just $55.9
ROI Revolution
DECEMBER 2, 2021
increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.
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ROI Revolution
MARCH 2, 2021
in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. billion in 2020, up from $62.2B Statista ).
ROI Revolution
JUNE 1, 2021
By 2024, annual paid ad spend is projected to hit $109.1 In 2019, spend was just $55.9 It will be nearly double that in 2024. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing.
ROI Revolution
JULY 1, 2021
billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. By 2024, annual paid ad spend is projected to hit $109.1 In 2019, spend was just $55.9 It will be nearly double that in 2024. billion, up from just 50 billion in 2019.
ROI Revolution
MAY 6, 2021
By 2024, annual paid ad spend is projected to hit $109.1 In 2019, spend was just $55.9 It will be nearly double that in 2024. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing.
ROI Revolution
JANUARY 5, 2022
For comparison, in 2019, ecommerce sales made up just 11.1% In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. billion in 2019. trillion to make up 21.8%
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