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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

Fashion companies like Levi, Patagonia and Eileen Fisher are moving toward resale in a big way by tying up with companies like Trove who collect and operate the resale business for them. Gen Z and millennial shoppers are driving the fashion resale growth, with the market projected to grow to almost twice the size of fast fashion by 2029.

Fashion 282
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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

In fact, Nike ended its partnership with Amazon in 2019 after two years due to the massive amount of fake Nike goods sold on the platform. Real Items are currently working on combining traditional RFID technology, required by big box stores to trigger alarms, with NFTs to combine anti-counterfeit and loss prevention technology.