Remove 2019 Remove B2C Remove Customer Remove Customer Loyalty
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WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Optimizely

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Never fear, because in this webinar, we’ll walk you through how each of these three new titles can fit into your 2019 marketing strategy. Watch the Webinar Now.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

B2B Online 2019 did not disappoint. Manufacturers and distributors still use (and will continue to use) traditional channels such as engaging directly with sales reps or customer service reps. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world.

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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? With the right tools we can do things like: Understand the lifecycle journey while having a 360 degree view of our customers. Promote customer loyalty through offering seamless, 1:1 experiences.

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Your Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s What To Do Instead

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. But it’s never too late to show some appreciation for your most loyal customers. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live. Watch the video below for three of my recommendations.

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WHITEPAPER: The Rise Of The B2C Marketer

Optimizely

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

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