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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

It quickly grew from a $415M event that year to bringing in more than $7B in 2019. But what does that have to do with search engine optimization (SEO)? You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers.

SEO 78
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162
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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Are You Over Optimizing Your eCommerce Website? Queries hidden. A “People Also Ask” section.

eCommerce 106
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. That’s a 15% year-over-year increase , up from 6 hours and 49 minutes in 2019.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. billion in 2019 and a whopping 148.2%

eCommerce 197