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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 257
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June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. Marketing News Highlights. ROI Revolution attended IRCE 2019 and had a blast! IRCE 2019 Predictions.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Fears over having products go out of stock may be part of what fueled some third-party sellers to price gouge on Amazon when the virus first started taking hold in the U.S. Some of the biggest culprits included a pack of two 12-ounce Purell hand sanitizer bottles being sold for over $100 and Clorox wipes being sold for 8x their typical cost.

eCommerce 204
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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. The surfaces across Google program is exciting for that exact reason. description. image_link.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. The surfaces across Google program is exciting for that exact reason. description. image_link.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The close proximity of the major shopping period to the big holidays in December means that many customers may be getting their products much later than anticipated. October 21.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 42% of consumers expect products to be more expensive this year. 42% of consumers expect products to be more expensive this year.