eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Organizing your ad performance by different data points beyond ROAS can help you discover unique opportunities for profit maximization. …and many other relevant data points. Demographics.
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