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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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September 2019 Monthly Marketing News Recap

ROI Revolution

Published September 24, 2019. Marketing News Highlights. 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. Increasing high-intent traffic with game-changing insights around multi-touch attribution. That’s a wrap on this month’s marketing news recap! Wrapping Up.

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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet.

Customer 298
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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Top 10 Amazon Listing Tools for 2019

Algopix

That’s why we’ve gathered, what we believe are the Top 10 Amazon Listing Tools for 2019, for you to review and take advantage of. Our List of the Top 10 Amazon Listing tools for 2019. The tool streamlines, automates, and generates results across multiple channels in mere minutes, converting product data into a user-friendly format.