Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight
Retail TouchPoints
OCTOBER 18, 2023
Cutting Fraud to Claw Back Costs Retailers are pushing back. For instance, in 2019, Asos said it would begin deactivating the accounts of serial returners on its site. Some fashion brands, including Zara, J.Crew and Uniqlo , have begun charging for returns in order to claw back lost revenue and dissuade certain behaviors.
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