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February 2020 Marketing News Recap

ROI Revolution

Published March 3, 2020. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. February 2020 Marketing News: Wrapping Up. Let’s get started!

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Customer Acquisition vs Retention

Groove

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Paid Social Advertising. Paid Search. Conclusion.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Editor’s note: This blog was originally published in 2020. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. CRO Strategies.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. Key figures show that: The forecasted AI annual growth rate between 2020 and 2027 is 33.2%.

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December 2019 Marketing News Recap

ROI Revolution

Published January 3, 2020. of internet users will have an Instagram account in 2020, with this number growing to 40.4% As the idea of what a “brand” is continues to evolve, it will be interesting to see how these brandless D2C brands evolve in 2020 and beyond. 2019’s Top Blog Posts. Fresh Content.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). By September 2020 , Google will make mobile-first indexing the default for all websites.

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January 2020 Marketing News Recap

ROI Revolution

Published January 27, 2020. Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. The 2020 Tech + Trends Brand Growth Guidebook. This month we released The 2020 Tech + Trends Brand Growth Guidebook. January 2020 Marketing News: Wrapping Up.