Remove 2020 Remove Channel Remove Leisure Remove Marketing
article thumbnail

Data Will be Key to Retail Success in 2021

Retail TouchPoints

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels.

article thumbnail

Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

In China alone, livestreaming sales were estimated at $66 billion in 2019 and $160 billion in 2020, and are projected to reach $300 billion in 2021, according to Bryan Amaral, Founder and CEO of Clientricity. Livestreaming is a rapidly growing practice to help omnichannel brands create a deeper connection with consumers in online ecosystems.

Consumer 279
article thumbnail

6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Marketing 278
article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Ecommerce spending in November-December 2020 rose an astounding 45.2% over the previous year, according to the U.S. Department of Commerce.

SEO 245
article thumbnail

How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . However, wrapping your head around customer lifecycle marketing can be tough.

article thumbnail

2019 Wrap-Up: The 5 eCommerce Trends That Defined Consumer Spending Last Year

ESW

Mastercard’s research backs up the findings of a report from marketing intelligence company MiQ , which showed that more people in the U.S. Case in point: Sales of sport leisure footwear rose in the 12 months leading up to August 2019, according to research by NPD. In 2020, the firm expects online sales to represent 7.0%