ROI Revolution

OCTOBER 13, 2020

Published October 13, 2020. Instagram Waives Checkout Fees Through End of 2020, Launches Live Shopping. Instagram continues to blur the lines between social media and commerce. Through the end of 2020, Instagram has waived selling fees to encourage businesses to try Checkout. Learn more here and here.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. in 2020 and Facebook went from 3.3%

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BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Retail TouchPoints

NOVEMBER 5, 2021

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. There are more than 3.6

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ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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Kissmetrics

FEBRUARY 19, 2021

As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. billion users.

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ROI Revolution

JANUARY 15, 2020

Published January 15, 2020. Welcome to the first Social Media Water Cooler of 2020! A full rollout of Snapchat Scan could have significant implications for advertisers on the channel, as the company will need to determine how to charge brands for those impressions. Instagram’s New Brand Collabs Manager.

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Luxury Brand Marketing Strategies.

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Retail TouchPoints

JANUARY 27, 2021

And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. in June 2020, which is significantly more than its April 2020 projection of a 3% decline. The use of conversational commerce on messaging platforms has accelerated in 2020.

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ROI Revolution

MAY 26, 2020

Published May 26, 2020. Welcome to our May 2020 Social Media Water Cooler. The channel is slowly rolling out a new Shop Now call-to-action that will give vetted influencers a chance to generate additional sales per post. That’s it for our May 2020 Social Media Water Cooler.

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ROI Revolution

JUNE 18, 2021

The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise.

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ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision. More than ever, marketers know they need to prove their contribution to the bottom line. And they’re seeking tools, tech, and data to help them do it.

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ROI Revolution

JANUARY 21, 2021

In the wake of the January 6th events at the United States Capitol, 13 social media platforms took swift action to ban or disable Donald Trump’s accounts , citing everything from policy violations to risk of further incitement of violence. Google Now to Include Social Media Content in Searches. Learn more here.

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ROI Revolution

FEBRUARY 19, 2020

Published February 19, 2020. Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. Facebook decided to start 2020 off by rolling out a handful of new updates to build strong privacy protections and give users more control over their own data.

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Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

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ROI Revolution

MARCH 23, 2021

The Resource Center houses various helpful tools, but positions its earliest success stories at the top, giving businesses a better idea of how other SMBs are already using the channel to grow. As momentum on TikTok builds, we expect this hub to be a regular stomping ground for digital marketers. Learn more here. Learn more here.

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lateshipment

OCTOBER 30, 2020

Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data. Ideal marketing techniques – Use carousel ads on Facebook and Instagram to showcase several offers or Halloween-specific content in the same ad. Important eCommerce Events.

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ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Paid advertising offers a 200% ROI.

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ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. That being said, the platform saw a staggering 93% increase in native searches throughout 2020.

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ROI Revolution

SEPTEMBER 17, 2020

Published September 17, 2020. Welcome to our September 2020 Social Media Water Cooler. Is your brand prepared for 2020’s unprecedented holiday shopping season? Is your brand prepared for 2020’s unprecedented holiday shopping season? We hope you enjoyed the September Social Media Water Cooler!

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Groove

MARCH 23, 2020

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. The next time you catch yourself overwhelmed with inbound marketing , take a moment to look at this article to better set your campaign up for success. 5 Stages Of Running An Inbound Marketing Campaign. Nurture your leads.

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Kissmetrics

SEPTEMBER 22, 2020

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix. And nowadays people are mainly on social media.

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Kissmetrics

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. How do I know this?

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Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Select Your Channels. I worked hard.

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Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

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Ecommerce Platforms

JULY 7, 2020

You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. Sales channels – Selling online isn't only about having your own website. Sales channels . Marketing tools.

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Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

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Kissmetrics

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

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Retail TouchPoints

MAY 20, 2024

Saks Social Club has helped bolster the luxury ecommerce retailer’s marketing initiatives, with members starring in its campaigns, creating custom content for Saks digital channels and supporting virtual and in-person events.

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Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. TikTok is similar in style to previous tools like Musical.ly

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ROI Revolution

JULY 31, 2019

But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers. Facebook announced its cryptocurrency , Libra, will roll out to the public in the first half of 2020.

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BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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SellBrite

DECEMBER 20, 2019

The ecommerce business is booming and will continue to grow in 2020. If you’re looking for ideas to improve and expand your own online retail business, check out what to expect in ecommerce trends in 2020. More Influencer Marketing — Especially on Instagram. The influencer market is estimated to be worth around $6.5

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Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Retail TouchPoints

AUGUST 6, 2020

Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing.

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Retail TouchPoints

MAY 13, 2021

million jobs lost in March and April 2020, according to the U.S. Having a strong presence on social media can be instrumental in appealing to top talent in the retail industry. Reviewing and refreshing social channels frequently can allow retail brands to stay top-of-mind and connected with job seekers.

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