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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? According to an Edelman survey in June 2020, 60% of the U.S.

Consumer 257
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020. Let’s get started!

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision. More than ever, marketers know they need to prove their contribution to the bottom line. Hi [First Name], Personalize Your Marketing.

Marketing 174
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The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 273
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired.

Retail 264
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How Conversational Marketing Builds Enduring Relationships with Customers

Digital Doughnut

A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. And, advanced technology has made engaging with target audiences easier and instant.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

Our NetElixir team forecasts ecommerce sales will see a minimum of a 30% year-over-year increase on what was an incredible 2020 sales base. For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. In fact, it may just be the biggest one ever.

Jewelry 154