Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
While most of the focus has been on uses in B2C, B2B companies can use artificial intelligence to sift through customer data to create an “aggregate customer” from among individuals at the same company. Their investments in these technologies will pay off. The B2B market in the US alone is projected to hit $1.2
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