Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
Multi-touchpoint commerce. Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. Their investments in these technologies will pay off. Frost & Sullivan predicts B2B commerce sales will reach $6.6 trillion in sales.
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