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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Facing a near-apocalyptic situation, retailers have had to pivot quickly, creatively and competently in order to withstand the chaos of the 2020 economy. Among the winning strategies was a shift to ecommerce operations. A Look at the Market. Post-pandemic, leisurely sprees might be left in the past.

Retail 278
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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. said Trenson. “We

Apparel 214
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Marketing 278
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Ecommerce spending in November-December 2020 rose an astounding 45.2% over the previous year, according to the U.S. Department of Commerce.

SEO 264
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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

In China alone, livestreaming sales were estimated at $66 billion in 2019 and $160 billion in 2020, and are projected to reach $300 billion in 2021, according to Bryan Amaral, Founder and CEO of Clientricity. Livestreaming is a rapidly growing practice to help omnichannel brands create a deeper connection with consumers in online ecosystems.

Consumer 323
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Hindsight is 2020: A Retrospective with Jamin Harkness

PERQ

Properties and management companies had to shift in how they operate and communicate in order to meet health guidelines and ensure that they are working towards getting leases signed. Jamin and TMG came into this year knowing that diversity and equity within their company is an initiative that needs life past 2020. The “WOW” Fridge .

Leisure 36