Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset
Retail TouchPoints
NOVEMBER 29, 2021
Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. In fact, Adobe reports that over this Thanksgiving weekend, Nov. 27-28, online spending on gifts cards was up 414% from the September 2021 average.
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