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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. In 2021, the overall picture is gloomy: rising unemployment and subsequent low consumer confidence are projected to lead to a drop in consumer spending. Solution: Embrace Multichannel.

Retail 279
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Media Networks Beyond Retail: How to Activate Your Right to Win

Retail TouchPoints

It’s also the bedrock for activating data, both in the commerce media network and across brands and publisher channels across the entire ecosystem. Johnshoy was among the founders of Target’s media network, Roundel, leading sales, strategy and transformation to drive revenue.

Retail 276
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. Now, the tool has grown into an effective personalization device across various channels like email, video, and mobile.

Marketing 362
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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Why Is Omnichannel Important?

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The Path of Today’s CPG Brands

Retail TouchPoints

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. So far in 2021, 66 brands have been acquired, 38 experienced a buyout and 19 filed for an IPO.”. CPG marketing strategies have also evolved.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. We used to talk about multichannel, then it was omnichannel.

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How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday

Retail TouchPoints

App Annie’s Senior Market Insights Manager Lexi Sydow sees this growth continuing both the short and medium term: “As we head into the holiday season and 2021, businesses who prioritize mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses.”. Don’t just take our word for it.

Mobile 206