Remove 2021 Remove Internet Retail Remove Shipping Remove Shopping Carts
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Optimize your order confirmation message. If you need to say more, use preheader text.

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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.