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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. naming it as a priority for their brand in 2022. respectively.

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid Search Advertising. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Search Engine Optimization.

Marketing 172
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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. In fact, Thorogood had their strongest year ever in 2022.

Channel 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Updated January 5, 2022. Ecommerce impacts to expect from the pandemic in 2022. in 2022 to make up 16.1% Some of the digital trends that will continue to grow in 2022 include buy now, pay later (BNPL), digital grocery, and social commerce. million by 2022. Published March 12, 2020. growth over 2020. eMarketer).

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

2022 Wins, Learnings, & Trends Creative Strategies Cookieless Marketing Economic Strain Tying It All Together 2022 Wins, Learnings, & Trends As the world of digital marketing changes rapidly, everyone is wondering how successful brands and marketers are evolving their strategies to stay ahead.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

The deadline for building seamless year-over-year data in GA4 was July 1, 2022. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. If there is no Google Ads click in the path, the attribution model falls back to cross-channel last click.

Events 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. trillion this year.

eCommerce 197