2024 B2C Conversion Optimization Groups 
Retail TouchPoints
APRIL 4, 2022
B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Last updated March 2, 2021. February 25 update.
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ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides.
ROI Revolution
JUNE 1, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides.
ROI Revolution
JULY 1, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides.
ROI Revolution
MAY 6, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile.
ROI Revolution
JANUARY 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases.
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