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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 228
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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

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Why Brands Should Consumerise B2B Experiences

ESW

A forecast from Forrester predicts that the volume of transactions in B2B sales will exceed $3 trillion by 2024 and that ecommerce sales will account for almost 25% of total US B2B sales by 2027. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78
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How eCommerce Impacts B2B Account Management

GetElastic

With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. This is true for both B2C and B2B buying decisions. Time = Money.

B2B 141
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NRF Retail’s Big Show: Day 2 Recap

Kibo

And as for Paris 2024, Simone says she will be there. As a subscription business model, HelloFresh needed to ensure they could set realistic expectations, provide accurate and consistent communications, and get the order to the customer on time. Our strategy is to embed customer-centricity into every function,” said Elena.