BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions
Retail TouchPoints
JULY 28, 2021
retail sales by 2024 , with 40% of U.S. millennial and Gen Z consumers already using social to shop. Social shopping is growing across all demographics, and by 2022, 28% of the entire U.S. population is expected to shop across social channels, according to eMarketer.
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