BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions
Retail TouchPoints
JULY 28, 2021
The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As retail sales by 2024 , with 40% of U.S. millennial and Gen Z consumers already using social to shop.
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