Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Retail TouchPoints
DECEMBER 5, 2023
In 2024 it will fall on Saturday February 10 – and kick off the Year of the Dragon. Each year is associated with a specific animal from the Chinese zodiac, and 2024 marks the Year of the Dragon—a particularly auspicious and celebrated year. As a result, shopping during this period is not merely a leisure activity but a cultural norm.
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