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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

The non-alcoholic beverage (NA) market is projected to reach $176.7 billion in 2024. Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S. billion in revenue by 2028. Now we can distribute to them.”

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5% billion online!

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