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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g.

Events 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). While desktop declines, mobile search ad spend is growing, projected to go from $33.34B in 2019 to $36.621 in 2020. February 25 update. in Q2 2021 over Q1 2021. 12/14 update. 8/4 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

billion over last year’s two-day sales event. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. This year’s ad spend is projected to reach $76.5

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

billion over last year’s two-day sales event. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. This year’s ad spend is projected to reach $76.5

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. While desktop declines, mobile search ad spend is growing, projected to go from $33.34B in 2019 to $36.621 in 2020.

eCommerce 147