2024 Improvements PPC Search Marketing 
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.
ROI Revolution
AUGUST 26, 2022
GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. Predictive audiences.
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ROI Revolution
MARCH 2, 2021
With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). Grocery ecommerce now makes up 12% of all ecommerce sales ( eMarketer ).
ROI Revolution
AUGUST 5, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. By 2024, annual paid ad spend is projected to hit $109.1
ROI Revolution
DECEMBER 2, 2021
The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. By 2024, annual paid ad spend is projected to hit $109.1 YoY growth.
ROI Revolution
JUNE 1, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. By 2024, annual paid ad spend is projected to hit $109.1
ROI Revolution
JULY 1, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. By 2024, annual paid ad spend is projected to hit $109.1
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