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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. In 2024 it will fall on Saturday February 10 – and kick off the Year of the Dragon. Here’s why.

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UK Consumer Spending Slows in December, Yet Entertainment and Travel Sectors Thrive

365 Retail

However, the entertainment and travel sectors saw a surge as consumers eagerly booked experiences and getaways for 2024. Festive Cheer in Hospitality and Leisure The hospitality and leisure sector, particularly pubs, bars, and clubs, benefited from Christmas celebrations, witnessing a 7.9% compared to 3.3% in the previous month.

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