Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. The Multichannel Marketing Report 2023 shows Facebook consistently outperforming the former king of online sales, Google Shopping, in a number of categories, including fashion apparel. Social commerce value will keep on growing.
Retail TouchPoints
JANUARY 24, 2024
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.
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CPC Strategy
APRIL 1, 2024
Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. Other less traditional formats – like brand takeovers or content sponsorships – operate on an individualized pricing scale. – Alicia Jewell, Sr.
RetailMinded
DECEMBER 19, 2022
Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training. Hitting a home run. Brightpearl is definitely a staple for us!
ESW
SEPTEMBER 14, 2020
So, is now the right time to expand your operations internationally, or is doing so in the middle of a global pandemic too much of a risk? Capturing new markets should be a part of every brand’s pandemic-related recovery operations. Expanding internationally opens up huge opportunities for growth, but isn’t without challenges.
ROI Revolution
MARCH 2, 2021
With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. million social media users in 2020, and that number is expected to grow to 226 million by 2024.
ROI Revolution
AUGUST 5, 2021
By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. 12/14 update.
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