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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. The Multichannel Marketing Report 2023 shows Facebook consistently outperforming the former king of online sales, Google Shopping, in a number of categories, including fashion apparel. Social commerce value will keep on growing.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 237
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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

Originally predicted to happen in 2024, digital video is anticipated to represent 52.3% (three hours and 11 minutes daily) of viewing time this year, while traditional TV will represent 47.7% (two hours and 55 minutes daily). However, the experience hasn’t been the same for all social media platforms.

Marketing 269
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. million social media users in 2020, and that number is expected to grow to 226 million by 2024.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. 12/14 update.

eCommerce 197