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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Customer lifecycle reporting. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. In our Getting More Out of GA4 webinar replay , you can explore dive into all of these topics, plus get a hands-on walk-through of building reports in GA4. Predictive audiences. Conversion modeling. First click.

Events 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. By 2024, annual paid ad spend is projected to hit $109.1

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. New report: 2021 Holiday Success Plan for Brands. Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. YoY growth.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). We’ll keep reporting the COVID-19 + ecommerce news that is relevant to your brand to help you weather the storm. Grocery ecommerce now makes up 12% of all ecommerce sales ( eMarketer ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise. Paid search ad spend will grow 24.0%

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. By 2024, annual paid ad spend is projected to hit $109.1

eCommerce 148