Trending Articles

Beauty Is Art: Creative Ways to Boost Your Content

Zmags

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity.

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Zaius

What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

By Jonathan Cherki, ContentSquare The benchmark for digital experience is constantly shifting, as a new generation of disruptors compete for uniqueness while simultaneously raising the bar on convenience.

Games 195

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6 Dos and Don’ts of Winback Campaigns

Zaius

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.” .

The 5 Facets Of Success In The Subscription Economy

Retail TouchPoints

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits.

Google Shopping Explained In One Simple Step By Step Guide

My Wife Quit Her Job

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what?

Other 187

How Are You Using IoT Technology To Drive Business Innovation?

Forrester eCommerce

Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience.

PayPal 159

The Psychology Behind Customer Loyalty

Zaius

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. .

Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

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221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

My Wife Quit Her Job

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit.

Events 165

What Pizza Can Teach You About Scaling a Business Without Losing That Local, Small Biz Charm

BigCommerce

Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

Kissmetrics

Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. ??. Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years.

Blog 152

Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.

Games 130

Cybersecurity In Singapore: Reflections Of A Visitor (And A New Fan)

Forrester eCommerce

I have just spent the last week in Singapore delivering speeches and meeting a multitude of clients in a series of what turned out to be back to back meetings.

Travel 170

Meet the CEO at the helm of £1.93 billion annual sales at IRC in October

Retail Technology Review

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference. Exhibitions and Events Internet Retailing

Everlane.com Experiment

Rishi Rawat

Just saw a really interesting experiment on Everlane.com and decided to share it: Article Narrative Control Power

I Wish I Never Built a Personal Brand

Kissmetrics

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies.

Blog 192

MAGIC 2018: Hot Topics From the Conference Floor

CPC Strategy

Hundreds of fashion brands and retailers descended upon Las Vegas last week in what is considered one of the biggest fashion events of. Read More. The post MAGIC 2018: Hot Topics From the Conference Floor appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Forrester eCommerce

Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like.

Omnichannel retail experience is key to the survival of high street brands, say over half of UK shoppers

Retail Technology Review

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom. Critical Issues Internet Retailing

11 Things to Avoid in Order Management Systems

OrderDynamics

11 Things to Avoid in Order Management Systems. People will tell you what you should look for in an Order Management System. But what parts should ring alarm bells? Make the right choice and you make your retail brand much more efficient.

A Survival Guide For Third-Party Amazon Sellers

Ecommerce Platforms

Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment from Amazon and the USPS.

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

SellBrite

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before.

Can Creative Entrepreneurialism Save The Agency Business Model?

Forrester eCommerce

Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on?

Watch retailer's timeless marketing approach triggers success

Retail Technology Review

Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy. Internet Retailing

Should You Use A Retail Ship-from-Store Strategy To Fulfill Online Orders?

OrderDynamics

Should You Use A Retail Ship-from-Store Strategy To Fulfill Online Orders? Should online orders be fulfilled using a retail ship-from-store strategy or rather from fulfillment centers? That’s a very serious question facing retailers driving omni-channel today.

Grab The Fresh One

Webbula

Finish off your Summer Email Campaigns with a nice cold refreshing Multi-Method Email Hygiene Summer is sadly coming to an end, and as email marketers you’re packing up your. The post Grab The Fresh One appeared first on Webbula.

Ecommerce Pricing Strategies for Success: How to Price Your Products

Bootstrapping Ecommerce

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce. Conversion Optimization Operations & Customer Service

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Tune In To The 10 Social Listening Platforms That Matter

Forrester eCommerce

Once upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […]. B2C marketing social intelligence social listening & listening platforms

B2B Online

Retail Technology Review

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing

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