Trending Articles

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways.

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The Rise Of Media Consultancies

Forrester eCommerce

The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. However, who’s leading might surprise you.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

How To Use Facebook Dynamic Retargeting Ads To Generate A 12x Return On Ad Spend

My Wife Quit Her Job

Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

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Viva La Retail: The Retail Renaissance Lives And Dies By The Connected Consumer

Retail TouchPoints

By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte.

Healthcare Content Marketing


It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare

Read Two Forrester Waves™ On Machine Learning Solutions For Data Science Teams

Forrester eCommerce

Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict.

225: Fireside Chat With Andrew Youderian On Dropshipping, Negotiation And Emotional Decisions

My Wife Quit Her Job

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship.

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How to Take Your Brand Direct to Consumer


Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall.

Will Nike Thrive Following The Colin Kaepernick Ad Campaign?

Retail TouchPoints

Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign.

Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays


If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace ecommerce news Holiday Season

And now… presenting the 2018 ESM Wave!

Forrester eCommerce

The Forrester Wave™: Enterprise Service Management, Q3 2018, is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low/no-code platform, and voilà! Enterprise service management (ESM)! Or if you prefer a more traditional description, we define ESM as: Extending IT service management […]. age of the customer IT process automation IT service management (ITSM) IT services

GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday


Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report

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VIDEO POST: Don’t Be Intimidated by Amazon

Rishi Rawat

I know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: [link]. You tell me if you see any mention of this being a Japanese language model. Article Thoughts Favorite

Olark Review:The Best Live Chat for Website Tool

Ecommerce Platforms

Don’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service? The best time to solve an issue is right when it happens. Live chat for website, allows you to give your customers quick answers to questions about your products or services.

The Secret Behind My 1,866,913 Monthly Search Visitors (It’s Not What You Think)


How many visitors do you think generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines.

Wanted: Fintech Expert

Forrester eCommerce

Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger.

GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday


Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report

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Visualsoft announces series of free bitesize marketing events for retailers

Retail Technology Review

eCommerce and digital agency, Visualsoft, has announced a string of dates for its highly-anticipated and completely free bitesize marketing series: Breakfast Top-Ups. Exhibitions and Events Internet Retailing

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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.

Words Work When They’re Readable

Rishi Rawat

10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color.

A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester eCommerce

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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A/B Testing. How others do it.


In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […].

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Shopping in Instagram stories now available for BigCommerce customers

Retail Technology Review

BigCommerce, the ecommerce platform for fast-growing and established brands, has announced that its customer will be able to upload ‘shoppable’ Instagram stories. Internet Retailing

Omni-Channel Order Management: What Exactly is it?


What Exactly is Omni-Channel Order Management? Editor’s Note: This post was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness. Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’?

The Commerce Marketer Podcast: Hiring and Motivating Seasonal Customer Service Reps in Retail


Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Stefanie Frenking, Head of Recruiting and Feel Good Management, Spreadshirt For retailers, the holidays and other peak seasons are a.

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Video: Boost Customer Engagement With Personalized Video

Forrester eCommerce

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].

The Do’s and Don’ts of Listing Products on Etsy


Etsy is a lot like the farmer’s market of the ecommerce world. It’s more cozy and down-to-earth, a place where shoppers can get away from big brands and aggressive advertising. They can escape to a community with a product range that’s simpler and often homemade.

BounceX hosts retail experts for VIP discussion at eCommerce Expo

Retail Technology Review

BounceX, provider of marketing solutions, is hosting a panel of retail industry hard-hitters for a VIP Programme discussion on the ‘Future of Stores: Traditional vs Digital’ at eCommerce Expo 2018 (September 26-27, Olympia, London). Exhibitions and Events Internet Retailing

Infographic: 10 Stats That Prove People Are Addicted To Email


How about three cheers for email? Hooray, hooray, hooray! As invasive species of communication channels have taken root around it, email has continued to fight for the light – and it keeps evolving.

How to Widen Up your Customer Base by Creating Accessible Emails


Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight.

The Algorithm Of You

Forrester eCommerce

Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […]. advertising B2C marketing contextual marketing privacy

Five things retailers want from their POS system

Teamwork Retail

A modern point-of-sale (POS) system is more than just a cashwrap with a register and a card reader. Options that provide connectivity, payment processing, and customer engagement are just the beginning. Here are five revolutionary improvements that a new POS system can bring to a retail store.

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