Brand Is A Long Game: The Tangible Value of B2B Brand Investments
Forrester eCommerce
MAY 3, 2024
Brand investments are like retirement investments. The idea is to invest regularly and consistently starting as early as possible, knowing that by the time retirement hits, the value will have accrued over time and the investments will have compounding returns. When we begin the uphill climb of investing, the returns may feel modest.
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