Remove a-4-step-guide-to-creating-the-perfect-customer-empathy-map
article thumbnail

A 4 Step Guide to Creating the Perfect Customer Empathy Map

Smile.io

The first question on your mind is probably “what exactly is a customer empathy map?”, At its core, a customer empathy map is a process of getting to know your user base; what they want, need, think, and feel, for example. So, how do you go about putting together a customer empathy map?

article thumbnail

What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels. Your customers are everywhere and they’re consciously and subconsciously discovering different brands at every step of the way. And you’d be absolutely correct! What is omnichannel marketing?