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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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Amazon Adds ‘Badge Pay’ to Just Walk Out Deployment in Georgia Hospital

Retail TouchPoints

Expanding Just Walk Out Capabilities Amazon has been enhancing the Just Walk Out technology in recent months: in September 2023 , Amazon incorporated RFID tag technology to allow customers at two Seattle sports venues to purchase RFID-tagged apparel.

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How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Deemed the world’s largest 3D body scan database, BodyBlock AI is setting out to help apparel brands predict better fitting clothing. Predict helps apparel retailers recommend better fitting clothes by predicting the physical body measurements and sizes of customers that are shopping online.

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

It’s imperative customers are safe, comfortable and are offered privacy as they move about. Rethinking how they move and flow will improve all qualities of a store experience without intruding on anyone’s privacy. Questions every retailer should be considering include: How long are customers dwelling in a certain spot?

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Apparel chain and Shopify merchant Rainbow Shops recently integrated Google Cloud’s Discovery AI solutions online and found that the Google search offering delivered helpful results to test queries 100% of the time, which was a vast improvement over specialty search services the retailer had used in the past.

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Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

Specifically in the clothing space, “fast fashion” isn’t as appealing to younger generations as sustainable, eco-friendly apparel. California Consumer Privacy Act Demands Expensive Changes. The post Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion appeared first on ROI Revolution.

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