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Holiday Ecommerce Strategies

ROI Revolution

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June. 9/14 update. 9/9 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). Apparel & accessories saw the sharpest decline at 16.4% in 2019 ( eMarketer ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth. 45% of shoppers are more inspired to make a purchase by convenience than price.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

are seeing customers be less willing to pay full price. COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home. Prior to the pandemic, non-active casualwear made up over half of the overall apparel industry’s annual sales. Paid search + the pandemic.

eCommerce 158