What is First-Party Data and Why Focus on it in 2024
Smile.io
NOVEMBER 14, 2023
This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Blog Jonathan Roque How to collect first-party data Don’t rely solely on client-side tracking, as third-party data is getting harder to capture through cookies due to iOS 17 updates and privacy blockers. Fun right?!
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