How to Target Generation Z Through Paid Ads
Kissmetrics
MARCH 17, 2021
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. What Is Unique About Generation Z?
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