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Which DTC experience are you building: a cash machine or a campfire?

Talkoot

In the days before the internet, every week was filled with hours of mindless to-dos like scribbling down directions, copying documents and developing photos—tasks that are all now (blissfully) in our collective rearview mirror. Brands that can build campfires, should. I love autopay. Less meaninglessness. More meaning. 100-night trial.