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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. Bigger Trend: CPG Brands Transitioning Toward DTC. Bigger Trend: CPG Brands Transitioning Toward DTC.

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4 of the Biggest Furniture Ecommerce Trends for 2021 and How To Use Them Yourself

Omnisend

From its humble beginnings in easily deliverable and consumable things like books and DVDs, ecommerce has expanded to the point where consumers now feel comfortable purchasing pretty much anything online. Read on for the biggest furniture ecommerce trends and tips to help you grow in 2021.

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How Retailers Can Support BIPOC Brands Beyond February — and the ‘Charity’ Space

Retail TouchPoints

Black designers and business owners need distribution pipelines that are not just about curating for a trend or a moment,” said Roslyn Karamoko, Founder and CEO of Détroit is the New Black (DITNB) and VP of Strategic Business Development for Neighborhood Goods in an interview with Retail TouchPoints.

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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. D2C grew 45.5%

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 Though return rates vary by industry, one trend remains constant: Return rates are on the rise across all verticals, causing profit margins and supply chains to suffer. So how can consumer electronics brands reduce the number of holiday returns this year?

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My 2024 Retail Predictions: A Baker’s Dozen

Steve Dennis

I’ve been talking about “retail’s great bifurcation” for quite some time, in articles, within my keynote talks, and in my first book. But growing economic headwinds, macro-volatility, and consumers’ draw down of savings will make future top-line growth ever more challenging. 1. The bifurcation of just about everything accelerates.

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22 Ecommerce Experts to Follow on Twitter

SellBrite

Web Smith is the founder of 2PM , a newsletter that analyzes trends and reports in digital media and the ecommerce space. But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. Finding people to follow isn’t that hard. Zach Stuck – @zackmstuck. Web Smith – @web.

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