Is Nike the Catalyst for Change: Why Companies are Switching to DTC
Retail TouchPoints
FEBRUARY 26, 2021
The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. Bigger Trend: CPG Brands Transitioning Toward DTC. Bigger Trend: CPG Brands Transitioning Toward DTC.
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