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Building a Modern B2B E-Commerce Tech Stack

Fabric

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

eCommerce 246
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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Kissmetrics

Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue. Why Should E-Commerce Companies Use BrickSeek? What Is BrickSeek? Think about it. Who wouldn’t want that?

eCommerce 316
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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Customer reviews.

B2C 354
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Building a Modern B2B E-Commerce Tech Stack

Fabric Blog

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

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Removing Friction In The eCommerce Customer Journey

Groove

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey? Mapping the eCommerce Customer Journey. Are you unfamiliar with this term?

eCommerce 370
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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210
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Stealing from B2C for B2B E-Commerce Success: Part 8 of 8

Fabric Blog

I am partnering with fabric this Fall season to revisit concepts in my book Billion Dollar B2B E-Commerce and reflect on how organizations approached these concepts during the height of COVID-19 that pushed more business online. This is the final part of this eight-part series.