Remove articles offline-to-online brick-and-mortar-retailers
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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

A new research report conducted by UPS Capital, Personalized Shipping Experiences: The Next Frontier for eCommerce , shows that personalized shipping experiences have emerged as the next frontier for SMB retailers looking to provide an excellent customer experience in the wake of these supply chain disruptions.

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Online/offline integration – is hybrid the new ‘channel’?

iVend

I am sure that, like me, you’re hearing and reading a lot about hybrid retail at the moment. It seems to be the phrase on many retailers’ lips, and seen by many as the path to remaining relevant to customers, and successful in the post-pandemic world. Learn more about starting your journey to hybrid. In-store shopping by appointment.

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Whole Foods Becomes Lab For Amazon To Test Pricing Strategies

RTP blog

The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. This strategy could be a boon for competing retailers, which have traditionally had difficulty tracking the multiple price changes Amazon is capable of making online.

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How to Translate Foot Traffic Into Digital Sales

Kissmetrics

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores.