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Elastic Path Insider: Meet the Customer Success Team

GetElastic

Rachel : I’ve been working in eCommerce and retail my entire career. Rachel : I’m responsible for delivering the best customer experience and products for our customers and help them deliver the best technology experience to their customers. Rachel : Helping our customers achieve their digital strategies.

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Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

Kissmetrics

Rachel Happe, co-founder and principal at The Community Roundtable, explains the concept: “We know that customer engagement matters. About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Every eCommerce business operates differently. This is your opportunity.

Customer 210
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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

As an added bonus, search engines like Google and Bing consider backlinks from reputable sites as a vote of confidence in your website’s credibility and authority. Listing your business on these types of relevant directories is a fast and easy way to get free backlinks on high-authority sites. The result?

eCommerce 274
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From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions

Retail TouchPoints

In this session, Rachel Henwood of Oracle Retail and Brendan Witcher of Forrester will reveal why omnichannel retail must continue to evolve , about the “4 P’s” of omnichannel and why they are critical to success, and how retailers can earn the biggest payoff for their omnichannel efforts.

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CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

Retail TouchPoints

A strong omnichannel system can improve sales by 10% to 15 % , while reducing cost of sales between 15% to 20% , according to Rachel Henwood, Senior Sales Consulting Director at Oracle. Local businesses need to embrace tools and technologies that support these experiences and allow them to be more efficient in their work.

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Introductory Guide to International eCommerce, Part 5: Branding From a Global Perspective

ESW

Report co-authors Robert Wollan, Rachel Barton, Masataka Ishikawa and Kevin Quiring conclude that hyper-relevance requires two steps: Utilizing more personalized data about customers and gaining the trust of customers. In Part 5, we deal with a more outward facing element of international eCommerce: branding from a global perspective.